Indonesia
Six Thousand Superkids have Breakfast With New Multifunction Blue Band
The launch of Blue Band Serbaguna (Mutifunction Blue Band) was marked by the momentum of having breakfast together of 6000 students from 21 schools around DKI Jakarta.
Last week (12/2) PT Unilever Indonesia presented Blue Band Serbaguna with the latest innovation. It’s margarine with essential fat Omega 3 and 6 that storable in room temperature. The essential fat Omega 3 and 6 play important role in Superkids’ growth and development that the body just can’t produce by itself thus gained from food intake.
The launch was held in cooperation with the NGO Yayasan Bina Emannuel Bina Masyarakat Peduli. This event is also as Blue Band symbol of inspiration to recall the importance of breakfast on Superkids in the National Breakfast Week (Pesan), February 14th to 20th 2015. With the momentum breakfast together with six thousand elementary school students from 21 schools in the DKI area.
“The new Versatile Blue Band New contains essential fat acids omega 3 and 6, vitamins A, B1, B2, B3, D, E and 0 grams of trans fats (bad fats), and can be stored at room temperature. A slice of bread with a smear of Versatile Blue Band helps fulfill adequate intake of omega-3 to 28%, and omega 6 as much as 13%. The total amount of omega 3 and 6 in the Versatile Blue Band equals to the amount of omega 3 and 6 in three glasses of milk, or 250 grams of salmon, or three eggs,” said Johan The logic, Brand Manager of Blue Band.
Ratna Djuwita, a public health nutritionist from the Department of Epidemiology School of Public Health (FKM), University of Indonesia (UI) explains, “The intake of essential fatty acids omega 3 and 6 is important in supporting optimal child development, including making the cell membranes in the body flexible. To ensure nutrients optimal absorption, necessary in the nerve system and the formation of hormones, as well as positive contribution to the health of heart.”
Not only research about the intake of omega 3 and 6 on the Indonesian kids, Blue Band also continue to socialize educational activities for the sake of optimal growth of Indonesian children. The campaign aims to familiarize the children with nutritious breakfasts, including through education and breakfast inspiration at schools to teach the importance of breakfast for children in Indonesia.
Come Superkids, don’t miss the breakfast everyday!
NURUL L. IRFAN
PHOTO: BLUE BAND DOCUMENTATION
